Upon acquiring Spin from Ford earlier this year, Europe’s Tier emerged as the largest shared micromobility company in the world, with a global footprint in more than 520 cities. However with great scale, come great challenges (political, commercial, technological, and social). Lawrence Leushner, the entrepreneurial veteran behind Tier (and before that, Rebuy), walks us through how far shared micromobility has come and how far it still has to go.