The Micromobility Conference

An event focused on unbundling the car with lightweight electric vehicles

January 31, 2019

The Craneway Pavilion | Bay Area, CA


The Micromobility Manifesto

Transportation is a basic human right.

We are profoundly curious and need to move to satisfy our hunger and thirst. To mix with others and to expand our horizons.

For this reason we have always sought to range farther and faster. We harnessed wild animals and we built machines to amplify our stride.

At first the machines we made amplified our legs through mechanical advantage but we learned how to harvest ancient sunlight to power our machines.

In order to convert ancient sunlight to energy, a violent reaction had to take place. The reaction releases gases containing carbon.

In small quantities this is harmless but in large quantities it is destabilizing to the climate because the carbon cycle of our planet is delicate and slow.

Our carbon machines are designed to contain violence and so they are heavy and need a suit of steel.

Being thus armored we feel we can drive them fast and the faster we can go the heavier they get. The heavier they get the more dangerous they are. The more dangerous they are the more we need to armor them.

If you don’t need combustion to move; you won’t need a suit of armor.

Micromobility is a big word for a small idea.

The idea is small in the sense that it represents machines that are small.

Machines that are sized to the job at hand: moving people. And not sized to the process that makes them move.

Machines made to fit us not their internal violent reactions.

That such machines are now possible is a testament to our inventiveness and we consider that inventiveness as our superpower.

This manifesto is a call to use our superpower to make moving better.

Better by getting there happier, healthier and more in harmony.

In harmony with our environment and with each other.

Micromobility — the fastest technological adoption in history

In the last three years personal mobility has gone through a transformation. In a shift similar to that of personal computing in its first 20 years, small, conformable vehicles are luring users away from heavy, inefficient alternatives. In a very short time, shared scooters and dockless bikes, have attracted nearly 500 million users, making micromobility the fastest technological adoption in history. 

Micromotive vs. Automotive Sharing vs. computing platforms growth ramps.

Micromotive vs. Automotive Sharing vs. computing platforms growth ramps.


Chinese registered for bike sharing in the last two years


Bird & Lime e-scooter rides in their first year 


Markets a year that are being opened to micromobility


In market capitalization created  for new micromobility operating companies and vehicle makers in the last year


We created The Micromobility Conference to help navigate this explosive supply and demand. The event will focus on the companies, business models, enabling technologies, and macro trends that are reshaping transportation in cities around the world. Whether you work in the industry or are just an enthusiast, this will be the first and largest opportunity to have a wide-ranging discussion about the future of mobility around the world.




The Craneway Pavilion

1414 Harbour Way South 
Richmond, CA 94804 United States

Why California?

Nowhere outside Michigan is a state more associated with the automobile than California. Along with silicon and celluloid, no other technology has so fundamentally shaped the lives, fortunes, and contours of the state’s cities and citizens.

Why the Craneway Pavilion?

Built during the depth of the depression in 1931 and originally known as the Ford Richmond Plant (formally The Ford Motor Company Assembly Plant, in Richmond, California,) it was the largest automotive assembly plant to be built on the West Coast and its conversion to wartime production during World War II aided the United States' war effort. The plant is part of the Rosie the Riveter/World War II Home Front National Historical Park and is listed on the National Register of Historic Places. 

Set on 25 waterfront acres, Craneway Pavilion delivers an awe-inspiring panorama of the Bay, the San Francisco skyline and surrounding environs. It is also an outstanding example of 20th-century industrial architecture designed by architect Albert Kahn, known for his "daylight factory" design, which employed extensive window openings that became his trademark. The main building is composed of a two-story section, a single-story section, a craneway, a boiler house and a shed canopy structure over the railroad track.

During World War II, President Franklin D. Roosevelt banned the production of civilian automobiles. The Richmond Ford Assembly Plant switched to assembling jeeps and final assembly on tanks, half-tracked armored personnel carriers, armored cars and other military vehicles destined for the Pacific Theater. The conversion was ready in about 7 months and by July 1942, output was being transported out the deep-water channel to the war zone in Guadalcanal. The "Richmond Tank Depot" (only one of three tank depots in the country) as the Ford plant was then called, helped keep American soldiers supplied with approximately 49,000 jeeps and 91,000 other military vehicles. The plant remained open after the war, switching back to making cars. The last car rolled out in 1953 and the facility closed in 1956.

The Jeep is a quintessential vehicle and being at the point of its assembly is an essential part of the ambiance of our event. We also recommend a visit to the Rosie the Riveter museum next door. Adjacent to the plant were the Kaiser shipyards which built 747 ships during the war. 

The Craneway is directly accessible by bicycle paths (San Francisco Bay Trail) from Oakland and via ferry from San Francisco. It's also a short ride to the Richmond BART station. There is ample parking on-site.


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