Team

Horace Dediu

Horace Dediu is an analyst and founder of Asymco, the Critical Path and the Micromobility podcast. Horace coined the term “micromobility” to describe shared vehicles weighing less than 500 kg. Horace lives in Helsinki & Padasjoki Finland, Boston MA, Torrevieja Spain, and San Francisco, CA.

James Gross

James Gross is an American entrepreneur. He is the Co-Founder of Variance, the CRM for Product Led Growth companies. Prior to Variance, James was the Co-Founder of Percolate. James lives in Encinitas, CA and enjoys all forms of micromobility and surfing.

Luke Hopping

Luke is the Head of Programming and Strategy for Micromobility Industries. An editorial and communications executive with over five years of experience in media, events, and publishing, he is interested in the intersection of policy, transportation, and culture. He is based in New York.

Taylor Robichaud

Based in San Diego, California, Taylor Robichaud is the Sales and Account Manager for Micromobility Industries. Her role entails supporting the growth of key partnerships. When she is not working, you can find her playing spikeball or riding her VanMoof on the coast.

Oliver Bruce

Oliver Bruce is an angel investor and co-host of the Micromobility Podcast with Horace Dediu. Previously, he was with Uber in Australia and New Zealand working on strategic projects and business development. He lives in Wellington, New Zealand.

Sofia Hoflin

Sofia Hoflin is a Swedish graphic designer based in Brooklyn. She was the Creative Director at Percolate, and most recently spent four months hiking the Pacific Crest Trail and then another month exploring Africa.

Kat Gillis

By day, Kat Gillis is Head of Product at Record360 in Seattle, where she enables companies to manage their tangible assets with mobile devices. By night, she's a proud German native—the home to millions of ebikes and birthplace of the term micromobility!

Alessandro Zenati

Alessandro is a mobility consultant and research collaborator at Micromobility Industries. He currently leads R&D for The Micromobility Landscape and hosts conversations with leaders in the industry. Previously, he has worked in economic consulting, held internships at various technology startups such as MIT Media Lab spinoff Jibo, Inc and Drover (acquired by Cazoo), and even launched his own campus bikeshare program while at university. His dream is to one day embark on a bikepacking trip across Europe.