Team

James Gross

James Gross is an American entrepreneur. He is the Co-Founder and CEO of Micromobility Industries and Ride Review. James also co-founded Alephic, an Al-first strategic consultancy built to solve marketing's most complex challenges and Percolate, the system of record for marketing. James lives in Encinitas, CA and enjoys all forms of micromobility and surfing.

Horace Dediu

Horace Dediu is an analyst and founder of Asymco, the Critical Path and the Micromobility podcast. Horace coined the term “micromobility” to describe shared vehicles weighing less than 1000 kg. Horace lives in Helsinki & Padasjoki Finland, Boston MA, Torrevieja Spain, and San Francisco, CA.

Luke Hopping

Luke is the Head of Programming and Strategy for Micromobility Industries. An editorial and communications executive with over ten years of experience in media, events, and publishing, he is interested in the intersection of policy, transportation, and culture. He is based in New York.

Mitch Hackleman

Mitch Hackleman is a seasoned expert in the electric vehicle industry, with over six years of experience in reviewing and testing a wide range of EVs. His insightful and thorough reviews have made him a trusted voice across multiple platforms, guiding both enthusiasts and newcomers in the rapidly evolving world of electric mobility. Currently, Mitch serves as the resident EV reviewer for Ride Review, in partnership with Micromobility Industries, where he continues to influence the industry with his in-depth knowledge and hands-on approach. In addition to his review work, Mitch owns and operates an electric bike store called Power On Ebikes in Houston, Texas, where he merges his extensive EV expertise with personalized, in-person guidance. Whether through digital content or face-to-face interactions, Mitch is dedicated to helping people find their perfect electric ride.

Julia Thayne

Julia is a senior principal on RMI’s Climate Aligned Industries Program, where she leads efforts to build out Clean Industrial Hubs in LA, California, Houston, and the US Gulf Coast. Her projects include renewable electricity, clean hydrogen, and low-carbon fuel investments to decarbonize industry and aviation, shipping, and trucking. In the past Julia has also the co-hosted Micromobility America, Micromobility Europe and The Rider's Choice Awards.

Oliver Bruce

Oliver Bruce is an angel investor and co-host of the Micromobility Podcast with Horace Dediu. Previously, he was with Uber in Australia and New Zealand working on strategic projects and business development. He lives in Wellington, New Zealand.

Tyson Roehrkasse

Tyson is a technical specialist who has worn just about every hat there is in the IT and software development fields. He began working with PEVs in 2018 as a developer for Electric Bike Review, and immediately became obsessed with learning about e-bike technology. He soon began creating his own reviews on the EBR platform and to date is the second largest contributor of review content there.After a five-year tenure with EBR Tyson moved on to work with other companies in the industry, building websites for other reviewing companies and e-commerce platforms for EV manufacturers. He also continued working as a reviewer for multiple outlets before finally landing with Ride Review. When he's not working, you can usually find Tyson in one of three places: in a tree, up a rock wall, or on the dance floor.

Tyson Roehrkasse

Tyson is a technical specialist who has worn just about every hat there is in the IT and software development fields. He began working with PEVs in 2018 as a developer for Electric Bike Review, and immediately became obsessed with learning about e-bike technology. He soon began creating his own reviews on the EBR platform and to date is the second largest contributor of review content there.After a five-year tenure with EBR Tyson moved on to work with other companies in the industry, building websites for other reviewing companies and e-commerce platforms for EV manufacturers. He also continued working as a reviewer for multiple outlets before finally landing with Ride Review. When he's not working, you can usually find Tyson in one of three places: in a tree, up a rock wall, or on the dance floor.

Sofia Hoflin

Sofia Hoflin is a Swedish graphic designer based in Brooklyn. She was the Creative Director at Percolate, and most recently spent four months hiking the Pacific Crest Trail and then another month exploring Africa.