Augustin Friedel, mobility services expert at MHP - A Porsche Company, discusses the challenges and strategies of urban logistics and last-mile delivery with Murvah Iqbal, Co-CEO of Hived, Josef Lutzen Rai, special project manager of Walt Market, Michael Johnson, co-founder and CRO of Zoom, Adam Barmby, CEO of EAV, and Pieter Van Den Wall Bake, head of B2B marketing at Urban Arrow.