Today Oliver interviews Horace for a fun review of the parallels betweenthe smartphone revolution and what we’re seeing play out with the growth oflightweight electric vehicles trips. It’s also a hilarious chance to hearHorace talk about how we think about fostering children as a species andask why the same thinking isn’t applied to how we run organisations andproducts.Specifically they dig into:- The history of the smartphone industry, and why business model ratherthan competence dictated the fall of Nokia.- Discuss the importance of understanding the framing of job-to-be-done andwhy that matters for micromobility.- Horace points out how the fostering and growth of children is so naturalto humans, and asks why it is yet so challenging for companies to fostercomparable innovation.- Talk about how incumbent car manufacturers will be treating micromobilityinternally, and how the immune systems of the organisations will struggleto accept such a wide departure from their standard business model.Micromobility World is our first all-digital event running from Jan27-29th, 2021. We have some of the biggest names in the worlds of owned andshared micromobility, disruptive innovation, urban design and investingcoming together to talk about how to supercharge the Micromobilityrevolution. Tickets are free, with a VIP tier for curated communityparticipation. Register at Micromobility.io - it’s going to be awesome.