Micromobility in India - the story of Bounce with SVP, Growth, Bharath Devanathan

Oliver Bruce
December 13, 2019

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On today’s podcast, Oliver interviews Bharath Devanathan, SVP, Growth atBounce Mobility, about their moped sharing business in India. They recentlyraised a $150m round to expand their operations across India. It’s anamazing conversation - one of the best so far about the potential of sharedmicromobility to change transport systems for good in fast growing andhighly constrained urban environments in the developing world.Specifically we dig into:- The history of how Bharath came to Bounce, and the story of how itmorphed into moped sharing.- The biggest operational challenges that they have in Bangalore and othercities they operate in- How the governments in the cities they operate in India regulate and viewthem, including incredible statistics about how much they’re contributingto first/last mile connections in Bangalore- The rise of Micromobility in the context of the overburdened transportsystems in Indian metropolises that need to more 10m+ people a day- Their plans for growth across India- We dig into their KPI’s and how the perform relative to internationalbenchmarks for moped sharing- Their expansion into electric moped sharing and the unique challengesthat they’ve faced in user educationI found this an amazing interview, that validated Horace’s thesis that thebiggest growth in Micromobility will come in developing markets.

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