In this episode, Oliver interviews Sampo Heitanen, CEO of MaaS Global/Whimon their mobility as a service subscription model they have in Helsinki anda number of other markets.Specifically we cover:- How MaaS Global came to be started- The unique context of Helsinki’s regulatory environment and the enablingfactors that made it a great first market- The challenges and opportunities of scaling mobility as a serviceofferings - ticketing, API’s, regulatory barriers and walled gardens- The importance of docked and dockless micromobility in driving down thecosts of the subscription model- Their customer demographics and how this has driven their choices aroundsubscription packages- How he thinks about Uber’s walled garden efforts in the mobility as aservice space- The role of governments/regulators in encouraging mobility as a serviceofferingsIt’s a great conversation about the shift of business models tomobility-as-a-service subscriptions, underpinned by micromobility.