What is micromobility, how do we define it, and why is it disruptive?

Oliver Bruce
Podcast
September 3, 2018

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In this episode, we define the term micromobility and what is/isn’t in thecategorisation. We run through:1) Why micromobility can be defined as utility focussed urban transport insub 1000kg vehicles, and predominantly electrically powered.2) The background of how Horace came to see micromobility’s potential todisrupt the automobile industry.3) Why e-bikes are some of the best city-based transportation mode option-hint: it’s the fastest way across town and can be parked anywhere.4) How to think about the categorisation of different types ofmicromobility devices, and why that matters.5) How the development of micromobility is paralleling the development ofpersonal computing and why we’re still in 1976.6) Why car obesity has provided ripe opportunity to develop micromobilityoptions in the marketplace.7) The key difference between invention and innovation and how this appliesto micromobility.Bonus! Why Horace thinks that riding an electric bike is more thrillingthan driving a Porsche.

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