Bike Club CEO & Founder James Symes joins host Prabin Joel Jones to share how a side hustle renting kids’ bikes turned into one of Europe’s fastest-growing mobility subscription companies. From maxed-out credit cards and home deliveries to 70,000 members across the UK and Germany, James breaks down Bike Club’s business model, lessons from scaling, the realities of profitability, and why circularity works when done right.