The inexorable rise of Micromobility in Kenya and West Africa - the story of Roam Motors with Albin Wilson

Oliver Bruce
November 10, 2022


This week Oliver speaks with Albin Wilson from Roam Motors, who are building an electric motorbike manufacturer and battery stack out of Kenya. Oliver was particularly struck when talking to Albin about the size of the opportunity and how conforming to the theory of micromobility what they’re doing is.

We have long thought that the market for Micromobility would be most exciting in countries where automobility and electrification has yet to happen simply by nature of these vehicles being cheaper and the markets less attached to the past than OECD countries. It’s also the most exciting spot for future decarbonisation opportunities.

Specifically, they dig into:

- Roam’s backstory - how they ended up building EV’s from Kenya

- The details of the bikes and what Roam is working on

- What has been hard/different about building for

- How much Roam has raised and what the market for raising is like

Connect with Albin on LinkedIn

Learn more about Roam here

We are committed to finding more people to interview in this space. If there’s anyone listening to this who can give us an introduction to the team at Ola in India please let us know via Twitter DM’s or at We would love to have that conversation with them and about their electrification efforts given that they’ve just shipped their 100,000th electric moped in only just over a year since starting production.

In the meantime if you haven’t check out our latest effort, the Rider Choice Awards, you really should check it out. It is our industries version of the Oscars, the Baftas, the Top Gear Speed Week and the Webby’s all tied into one. You can select the best firms and vehicles in more than 30 categories and get them selected for consideration ahead of judging for Micromobiltiy World, which is happening on January 19th online. We have many of the top brands in the world currently battling it out for top spot in the bike, scooter, pod, subscription business, shared operator and more from around the world. We’ve been blown away by the level of excitement from the community and are super excited to share the preliminary results with you. The first round of cutoff is coming this month, and then again next month so get your votes in quickly!

Catch us on Twitter @MicromobilityCo. Horace and Oliver are also active on their personal accounts and would love to hear from you.

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