Reviewing the Origins of Micromobility As a Disruptive Force

Oliver Bruce
Podcast
October 23, 2020

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Horace rejoins Oliver on the podcast to revisit the original reasons thatHorace started looking at micromobility, and identified it as a disruptiveinnovation. It covers the context of the research that he was doing at thetime, and why it meets the theoretical and anecdotal indicators that it’sgoing to change the way that we think about transport.Specifically we dig into:⁃ Horace’s research into the auto market, and why he didn’t think that theshared, electric autonomy that was all hype in 2014-16 was going to deliveron it’s disruptive potential.⁃ Why only when asking questions that no-one was asking about cars did hestart to see the potential for micromobility⁃ Why a lack of datasets is confirmatory that he was on to something, andwhy that’s been problematic⁃ What he think he got right in the original thesis back in 2018, and whathe thinks has changed since then⁃ Horace reviews his own predictions, what he got wrong and what he didn’tsee back then.This is another classic Horace episode.

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