6: Going Premium: The iPhone of Bikesharing with Corinne Vogel of Smide

On today's episode Horace and Oliver are joined by Corinne Vogel, head of operations at Smide bikeshare based in Zurich, Switzerland. 

Smide is a high-end e-bike share system, with speed pedelec bikes that travel up to 30mph/45kph. It's using a completely different approach to the rapid blanket approach from e-scooter rollouts we're seeing elsewhere. It's a fascinating discussion. 

Specifically, we touch on: 
- Who and what their customers are, why they choose Smide over other options and how this parallels to iPhone market positioning.


- The importance of having good relationships with cities (and how they're loved by the governments they work with)


- Their unique crowdlending model for financing the launch of new cities


- How they deploy user incentives to help load-balance the network, and the importance of having vehicles that go >70km / 50miles per charge

As always, let us know what you think on Twitter at @asymco or @oliverbruce. Thanks!

Oliver Bruce