On today's episode Horace and Oliver are joined by Corinne Vogel, head ofoperations at Smide bikeshare based in Zurich, Switzerland. Smide is ahigh-end e-bike share system, with speed pedelec bikes that travel up to30mph/45kph. It's using a completely different approach to the rapidblanket approach from e-scooter rollouts we're seeing elsewhere. It's afascinating discussion.*Specifically, we touch on:*- Who and what their customers are, why they choose Smide over otheroptions and how this parallels to iPhone market positioning.- The importance of having good relationships with cities (and how they'reloved by the governments they work with)- Their unique crowdlending model for financing the launch of new cities- How they deploy user incentives to help load-balance the network, and theimportance of having vehicles that go >70km / 50miles per chargeAs always, let us know what you think on Twitter at @asymco or@oliverbruce. Thanks!