This week, Oliver interviews Joe Kraus, President of Lime.Lime are the largest players in the shared micromobility space globally,and this episode has been a long time coming. It was awesome to get Joe onto talk about their history and plans, the state of the industry andbusiness model, regulation, the challenge of climate change and wheremicromobility can assist. Joe is an awesome guest, and in a world of hype,keeps a very level head about the potential of this space.This episode is well suited to investors, operators and regulatorsinterested in hearing about why the opportunity Lime/the wider industryoffers is far more than just a few scooters on the street.Specifically we dig into:- Lime’s history coming out of 2016 Chinese bikeshare bubble, the move intoscooters and rapid growth of that business.- Google Ventures investment and how Joe came to be involved.- Joe’s thoughts on business model evolution and how the market will shakeout in the short/medium term, especially around a global player vs localcompetitors.- We dig into regulation, and whether there are parallels to otherglobal/local companies and traditional public transport funding/operationmodels.- We discuss Lime's policy/operations challenges, using the example ofAuckland, New Zealand, where wheel locking issue/death on a scooter lostthem the licence in the following round.- We talk about how the binary nature of the businesses ability to operateimpacts the structure they have for operations/policy teams to ensure theyhave sufficient local agency to be responsive.- We talk about the missing gap of a micromobility industry association interms of advocacy, research and lobbying and what needs to happen to makethis a reality.- We talk about how Lime is working to avoid the mistakes that Mobike andOfo made in the Chinese bikeshare bubble, and Joe’s plans to ensure thatLime stays afloat and relevant for the long term.- We discuss the Call to the Industry that Joe made in Berlin regardingsafety, climate and equity of access, and dig in on climate change, andwhat Lime can/is doing to help push that conversation forward.- We talk about Lime’s plans to reach the next few billion riders,especially in the developing world, and what is needed to make that areality.It’s one of our best interviews to date - highly recommend checking itout.Joe will also be speaking at the upcoming the Micromobility America summitcoming up April 22-23 in Richmond in the Bay Area. It’ll be an amazingevent - we will have industry leaders from all over the world therespeaking about the best new ideas in this burgeoning industry. Check outthe website (micromobility.io) to get tickets.