The Potential of Abundance - the parallels of Nokia-to-influencers in micromobility

Oliver Bruce
Podcast
November 15, 2019

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In this episode, Horace and Oliver talk though the flood of newspost-Berlin, and how the micromobility is being circulated around by thegiants of automotive and large tech, as they work out how to bestparticipate.We also explore:- the parallels between feature phone experimentation and the extensivediscussions over form factor experimentation we’re seeing in lightweightelectric vehicles (ie. the rise of the Scoot/Bird Cruiser)- why that has the potential to lead to unifying operating systems thatunite the fragmentation, and who the most likely contenders are to leadthis.- How implausible the rise of social media influencers seemed when lookingat phones in the early 2000’s, and why and how micromobility could alsodrive such a change- The potential and risks that we have of ‘squandering abundance’ when thecost of movement trends towards zero- How movement towards a transport ‘experience’ requires multiple layers ofintegrations, and what those will need to be- Why just winning the ‘utility’ argument isn’t enough for HoraceIt’s a great conceptual episode and follow up to how Horace’s thinking isevolving.

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