37: Micromobility in Europe - an Interview with Lawrence Leuschner, Co-Founder of Tier


In this episode, Oliver interviews Lawrence Leuschner, CEO and co-founder of Tier, one of Europe’s largest scooter operators with over 6 million cumulative rides to date.

Specifically, we cover:

  • Lawrence’s background as a successful entrepreneur and his motivations for starting Tier

  • the landscape for micromobility adoption in Europe, and why Europe is better placed to adsorb these transport innovations

  • We unpack the reasoning behind their unique operational model and more recent moves into custom hardware

  • reviews of regulations and data standards across Europe, lessons from Paris and why he thinks Germany is the most promising micromobility market

  • capital efficiency of operations, and how/why European operators differ from Lime and Bird

  • current and future integrations with public transport systems, and where this is most likely to occur.

All in all, a fascinating interview!

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Oliver Bruce