35: Sampo Hietanen from MaaS Global/Whim on Micromobility
In this episode, Oliver interviews Sampo Hietanen, CEO of MaaS Global/Whim on their mobility as a service subscription model they have in Helsinki and a number of other markets.
Specifically they cover:
How MaaS Global came to be started
The unique context of Helsinki’s regulatory environment and the enabling factors that made it a great first market
The challenges and opportunities of scaling mobility as a service offerings - ticketing, API’s, regulatory barriers and walled gardens
The importance of docked and dockless micromobility in driving down the costs of the subscription model
Their customer demographics and how this has driven their choices around subscription packages
How he thinks about Uber’s walled garden efforts in the mobility as a service space
The role of governments/regulators in encouraging mobility as a service offerings
It’s a great conversation about the shift of business models to mobility-as-a-service subscriptions, underpinned by micromobility.
Micromobility is coming to Berlin Oct 1st! Get tickets here.
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