How camera-based positioning changes micromobility with Jameson Detweiler from Fantasmo

Oliver Bruce
Podcast
April 6, 2021

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This week, Oliver interviews Jameson Dietweiler, CEO of Fantasmo.Fantasmo has been around since 2014 to build maps for machines, and hasbeen working specifically on micromobility since the earliest days in 2017.With the recent announcement that they’ve partnered with Tier to roll outan innovative phone based parking verification technology Oliver wasexcited to have a chance to bring them on the show. They use camera basedpositioning to better locate vehicles like scooters and ebikes in citieswhere often GPS is an insufficeint technology to provide highly accuratelocation data.They talk about the pivots that the company has made and why their ultimategoal is to own the basemaps that are used for positioning in cities allover the world, using micrombility as the first step.At Micromobility Industries, we’ve been long excited about companies thatare building software layers to the micromobility experience. It alsoprovides a good answer to regulators and city officials who ask how hard itis to enforce parking solutions for shared operators across cities, whichas we know was an early issues with shared schemes.It can be a little hard to visual, so we would recommend that you check outthe short video here [https://www.youtube.com/watch?v=BPsXU0Vbctg].Specifically, they dig into:- The origin story of Fantasmo and how Jameson came to be working on ‘mapsfor machines’- The details of the pivots that they’ve made as a company - on-device toparking on phone via cloud etc.- They talk through the Tier pilot and what they’re seeing in the earlydata.- How they think about the move of computation into mobility, and whereit’ll sit (discussing Horace’s thesis that these vehicles will becomecomputing platforms)- They discuss how defensible the moat for a company like Fantasmo is vs.Google or Apple opening up an API for this based on their mapping tech- How the the funding environment is for a software company in theboom-bust Micromobility industry.

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