Born and raised in Switzerland, Yoav Dreifuss is the Chief Operating Officer at VMAX Mobility Inc - the US subsidiary of the Swiss premium escooter brand VMAX. In this role, Yoav is responsible for the current expansion of the company in the US market.

Prior to this, he worked as a digital marketing consultant and entrepreneur in the personal electric vehicles industry for 8 years. Among others, he led the ecommerce activities of numerous global eskateboarding, escooter, microcar, ebike and PEV safety gear brands.