Wendy is Head of Marketing at global mobility software platform Joyride. With more than 15 years of experience in B2B marketing and technology, and as one of Joyride's early team members, she has shaped the brand from the ground up. Using her background in business journalism, Wendy's focus on content, co-marketing partnerships and community has helped Joyride become an internationally recognized leader in shared mobility across 200+ global markets. She is passionate about building purposeful brands and transforming cities for good.