"If ever there were a "perfect job listing" for Bison Co-Founder Robert Lackey, it would read something like this: "Candidate must be willing to live on the road full-time and meet amazing people at motorcycle events across North America. Must have a creative mind and a passion for creating products that set new standards in function and style, along with a talent for connecting with the motorcycle community.” Rob’s dream job didn’t exist, so he created it by founding Bison with his wife, Tosha. After 20 years in the automotive industry, managing service departments and honing skills in paint, bodywork, and customer service, Rob decided it was time for a change. With Tosha’s expertise in accounting and marketing, they launched Bison and set a new bar in custom motorcycle gear. Within just a few years, Bison became the fastest-growing custom motorcycle gear brand in North America. The Lackeys spend most weekends at tracks or events in new locations, a journey they enjoy as a family. Rob has truly found his calling, and Bison is here to stay!"