Natalia is the founder of Behava, a behaviour change consultancy specialised mobility, food and waste behaviours. With Behava, Natalia helps companies to use behavioural insights to accelerate the adoption of new, more sustainable, services, technology, or habits. Natalia has +9 years of experience in electric mobility and an Msc in Behaviour Change from University College London. She is based in Paris and recently got herserf an electric bike to get her husband to change his commute behaviours. And it worked.