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General Manager (Citi Bike) & Senior Director
Laura Fox is Lyft's General Manager for Citi Bike, where she oversees strategy, growth, operations, marketing, new product launches, and the local P&L - as well as community engagement and city partnerships. In recognition of her leadership in NYC, she was named to City&State’s Transportation Power 100 and NYC’s Mayoral COVID recovery taskforce. Laura is also a professor of MBA strategy at NYU Stern School of Business.
Prior to joining Lyft, Laura worked for Sidewalk Labs, an Alphabet company dedicated to building the city of the future through urban tech; worked at the Boston Consulting Group and led projects for urban mobility, technology, and cultural organizations; edited a book on bottom-up urban development and innovation ("Order Without Design" by Alain Bertaud); built a conversation game focused on deepening human connections; delivered a TED talk on the role of curiosity and ignorance in the creative process; created digital strategies and products in the Americas, Middle East, and Asia for social enterprises; and more.
Outside of work, Laura lives in Brooklyn - and is a startup mentor/advisor and VC scout, on the board of Governors Island and BCG’s alumni group, and on the leadership committee of LISC.
Laura holds a B.A. from the University of Notre Dame and an M.B.A. from New York University (NYU), Stern School of Business. Originally from Chicago, Laura is most comfortable when she is uncomfortable, and learning something new.