Kelly Rula

Director, Urban Freight Lab Partnership

University of Washington


As the Director of the Urban Freight Lab (UFL) Partnership, Kelly leads the public-private-academic member group based out of the University of Washington, develops new collaborations, and contributes to current research projects. Before joining the UFL, Kelly managed the New Mobility team at the Seattle Department of Transportation. Her team oversaw shared mobility programs, led policy and strategic direction for new mobility services like autonomous vehicles and e-commerce delivery, and advised on data and technology innovations to help prepare for the future of transportation in Seattle. Kelly previously worked at Amazon Prime Now, the ultra-fast 1- and 2- hour delivery service, leading U.S. expansion and delivery optimization product efforts. Before that, Kelly was an environmental consultant, advising public and private sector clients on waste and energy efficiency analysis and behavior change programs.


Micromobility America
Nov 14-15, 2024