James Standley serves as the CEO and Founding Partner of Solé Bicycles, a Venice Beach-based lifestyle bicycle brand. He embarked on his journey with Solé in 2011 while still a college student at Chapman University in Orange County, California. Under his leadership, the company has achieved remarkable success, selling over 100,000 bicycles globally. Notably, in September 2023, Solé Bicycles launched its inaugural electric bicycle, marking a significant milestone in the company's growth and commitment to sustainable transportation solutions.