Ferry Zonder

Founder & Product Director



Ferry Zonder founded Veloretti in 2012 when he couldn’t find a stylish and timeless city bike for his daily commute across Amsterdam. So he made his own. Veloretti has since grown into one of Europe’s leading direct-to-consumer bike brands and in 2021 launched an urban electric bikes range, the Ivy and Ace. The second-generation Ivy and Ace Two were released last year and have been awarded a 2023 Red Dot Award, 2024 iF Design Award, and (very importantly for the Dutch market!) a 9/10 score by Bright.nl. Since 2022 Veloretti has been part of the Pon.Bike family, which includes other premium bike brands and concepts such as Cannondale, Swapfiets and Urban Arrow.


Micromobility Europe
June 5-6, 2024