Ferry Zonder founded Veloretti in 2012 when he couldn’t find a stylish and timeless city bike for his daily commute across Amsterdam. So he made his own. Veloretti has since grown into one of Europe’s leading direct-to-consumer bike brands and in 2021 launched an urban electric bikes range, the Ivy and Ace. The second-generation Ivy and Ace Two were released last year and have been awarded a 2023 Red Dot Award, 2024 iF Design Award, and (very importantly for the Dutch market!) a 9/10 score by Bright.nl. Since 2022 Veloretti has been part of the Pon.Bike family, which includes other premium bike brands and concepts such as Cannondale, Swapfiets and Urban Arrow.