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Augustin Friedel is a well know Mobility Services Expert. He is supporting micro mobility operators, cities, tech enablers and other stakeholders in the mobility industry to master the mobility transformation towards a more sustainable setup. Following the trends and potentials within the always evolving mobility ecosystems is his absolute passion. Augustin has a background in Mechanical Engineering. After launching Uber in Germany in 2013, he worked for fast scaling companies like Blacklane or Rocket Internet. Before joining MHP – A Porsche Company as a Senior Manager for Mobility Transformation, he was responsible for the intermodality service strategy and new business model projects at Volkswagen.