April Marshke is the Turbo ebike Category Business Leader at Specialized Bicycles. She has an MBA from the University of Arizona with a specialization in supply chain. She has been with Specialized for 12 years and spent the last 10 years in Europe working cross-market on strategic product and business development. Her multi-cultural view of the industry and expertise in ebike trends and innovation has made her a valued board member of Cycling Industries Europe where she is co-Chair the Market Intelligence and Impact group and engages in the Women in Cycling network to encourage and inspire more women to join the sector.