Anna is the CEO and co-founder of NOCA - a software and API-Platform for digital and AI-driven industrial supply chains. She has a background in venture building and consulting, where she focused on building economic ecosystems and supporting startups and SMEs in their go-to-market, marketing, sales and growth efforts. She spearheaded two supply chain studies in the micro-mobility industry and serves on the board of directors of Cycling Industries Europe. By working closely with multiple companies on their supply chain management, including component suppliers, vehicle manufacturers/brands and retailers, she has gotten exclusive behind-the-scenes insights on the bike's journey from initial development to hitting the road.