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Horace Dediu

Horace Dediu is an analyst and founder of Asymco, the Critical Path and the Micromobility podcast. Horace coined the term “micromobility” to describe shared vehicles weighing less than 500 kg. Horace lives in Helsinki & Padasjoki Finland, Boston MA, Torrevieja Spain, and San Francisco, CA.


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James Gross

James Gross is an American entrepreneur. He most recently was the Co-Founder of Percolate, a technology company with a mission to be The System of Record for Marketing Operations. James lives in Oakland, CA and enjoys all forms of micromobility and surfing.


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Sofia Hoflin

Sofia Hoflin is a Swedish graphic designer based in Brooklyn. She was the Creative Director at Percolate, and most recently spent four months hiking the Pacific Crest Trail and then another month exploring Africa.


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Oliver Bruce

Oliver Bruce is an angel investor and co-host of the Micromobility Podcast with Horace Dediu. Previously, he was with Uber in Australia and New Zealand working on strategic projects and business development. He lives in Wellington, New Zealand.


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Kat Gillis

By day, Kat Gillis is Head of Product at Record360 in Seattle, where she enables companies to manage their tangible assets with mobile devices. By night, she's a proud German native—the home to millions of ebikes and birthplace of the term micromobility!


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Chase Stubblefield

Chase Stubblefield is a computer science student pursuing a career in product. Chase grew up in Portland, interning at Daimler mobility services in 2018, (recently merged with BMW) and joined our team this February.