Horace Dediu is an analyst and founder of Asymco, the Critical Path and the Micromobility podcast. Horace coined the term “micromobility” to describe shared vehicles weighing less than 1000 kg. Horace lives in Helsinki & Padasjoki Finland, Boston MA, Torrevieja Spain, and San Francisco, CA.

Prabin Joel Jones is a mobility entrepreneur and the CEO of Micromobility Industries. He is also the founder of Mayten, a Brussels-based mobility technology company that operates Cogo.

Over the years, Prabin has founded and scaled multiple ventures, including Freshkart in the food delivery space, and e-motionlabs and Kyte in the mobility sector. He previously served as CTO of BOND Mobility and sat on the board of Zipp Mobility, where he was involved during the company's acquisition by Zeus Mobility.

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James Gross is an American entrepreneur. He is the Co-Founder Micromobility Industries and Ride Review. James also co-founded Alephic, an Al-first strategic consultancy built to solve marketing's most complex challenges and Percolate, the system of record for marketing. James lives in Encinitas, CA and enjoys all forms of micromobility and surfing.

Archie is Director, Operations and your go-to for all things events and media at Micromobility Industries. Got a question? Archie’s got answers - and if she doesn’t, she knows exactly who does. She’s the ultimate connector and chaos-tamer. Consider her your backstage pass to everything happening at Micromobility Industries and more.

Pedro leads partnerships and growth at Micromobility Industries, connecting leading global brands, startups, and innovators shaping the future of urban mobility. With a strong background in business development, he plays a key role in fostering collaboration and driving innovation across the micromobility ecosystem in Europe and the U.S.

Mitch Hackleman is a seasoned expert in the electric vehicle industry, with over six years of experience in reviewing and testing a wide range of EVs. His insightful and thorough reviews have made him a trusted voice across multiple platforms, guiding both enthusiasts and newcomers in the rapidly evolving world of electric mobility. Currently, Mitch serves as the resident EV reviewer for Ride Review, in partnership with Micromobility Industries, where he continues to influence the industry with his in-depth knowledge and hands-on approach. In addition to his review work, Mitch owns and operates an electric bike store called Power On Ebikes in Houston, Texas, where he merges his extensive EV expertise with personalized, in-person guidance. Whether through digital content or face-to-face interactions, Mitch is dedicated to helping people find their perfect electric ride.

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Tyson is a technical specialist who has worn just about every hat there is in the IT and software development fields. He began working with PEVs in 2018 as a developer for Electric Bike Review, and immediately became obsessed with learning about e-bike technology. He soon began creating his own reviews on the EBR platform and to date is the second largest contributor of review content there.After a five-year tenure with EBR Tyson moved on to work with other companies in the industry, building websites for other reviewing companies and e-commerce platforms for EV manufacturers. He also continued working as a reviewer for multiple outlets before finally landing with Ride Review. When he's not working, you can usually find Tyson in one of three places: in a tree, up a rock wall, or on the dance floor.