#### Highlights

- 🎉 Andrew from the Freshly Charged channel welcomes the panel and introduces the guests.

- 🏍️ Dong from Ryvid talks about the challenges of selling a motorcycle direct-to-consumer and their hybrid approach to reach customers.

- 🚲 Josh from Tern emphasizes the importance of service in the electric vehicle industry and the need for a long-term relationship with customers.

- 🚴♂️ Taylor discusses the launch of Bikewise, a compatibility engine for bicycles and micro-mobility vehicles, making it easier for consumers to find the right parts and accessories.

- 🌍 Richard from Troxus highlights the importance of building an ecosystem for human mobility and the need for infrastructure to support customers.

- 🚴♀️ James from Solé shares their experience as a direct-to-consumer brand and the success of their affiliate program in scaling their business.

- ⚙️ The panel discusses the challenges of servicing electric vehicles and the importance of choosing reliable suppliers and components.