The (Electric) Bicycle: What We Know from McKinsey Consumer Surveys

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Anja Huber, Associate Partner, as well as Darius Scurtu and Kathrin Kiefer, Experts at McKinsey & Company, give a glimpse of the latest results from the McKinsey Bicycle Consumer Pulse 2024 and take a deeper look at the consumer attitudes towards bicycle use, ownership and purchase decisions across Europe, China and the US.

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