Anja Huber, Associate Partner, as well as Darius Scurtu and Kathrin Kiefer, Experts at McKinsey & Company, give a glimpse of the latest results from the McKinsey Bicycle Consumer Pulse 2024 and take a deeper look at the consumer attitudes towards bicycle use, ownership and purchase decisions across Europe, China and the US.
Sign up for free for the Micromobility Newsletter - the world’s largest newsletter about small vehicles - and receive best-in-class insights, analysis, and commentary. Trusted by over 60,000 riders, insiders, builders and enthusiasts.