The biggest ecargo bike consumer subscription business in the world - Ben and Dan Carr from Lug and Carrie

Oliver Bruce
November 17, 2022


Ever since Oliver interviewed Karianne from Whee! earlier in the year, we’ve been excited to find more companies doing ebike subscription services for families. As Karianne says, there is a lot of money to be made by taking women and families seriously. 

So it was awesome to recently discover the team at Lug and Carrie, based in Australia, who are as far as we can tell, the largest e-cargobike consumer subscription business globally (notwithstanding Dance and Swapfiets, etc in Europe that do commuter bikes). 

As you’ll hear in this interview, Dan and Ben have absolutely nailed product market fit - e cargo bikes being absolutely perfect for subscription - and we’ve been super impressed with both them as a team but also their execution and positioning. It will be very exciting to see what this company goes on to do, especially with its forthcoming launch into larger markets.

Specifically, they dig into:

Check out Lug and Carrie's website here.


In the meantime, if you haven’t check out our latest effort, the Rider Choice Awards. It is our industry's version of the Oscars, The Baftas, The Top Gear Speed Week, and the Webby’s all tied into one. You can select the best firms and vehicles in more than 30 categories and get them selected for consideration ahead of judging for Micromobiltiy World, which is happening on January 19th online. We have many of the top brands in the world currently battling it out for the top spot in the bike, scooter, pod, subscription business, shared operator, and more from around the world. We’ve been blown away by the level of excitement from the community and are super excited to share the preliminary results with you. The first round of cutoff is coming this month, and then again next month so get your votes in quickly!


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