The Apple Car Conundrum with Horace Dediu


This week on the podcast, we welcome back Horace for the first time in a while, to discuss the recent Mastodon storm on Apple's fabled car efforts and why they may fail, especially in the face of smaller, more modular vehicle solutions. We’ve linked to it below, but as quick context, the overall arc is that cars have a very long development and use lifespan, and that computers, the thing that Apple is best at, have far shorter timespans, and that there’s a mismatch there around how these two dynamics would interplay.

As we’ve talked about a lot here on the podcast, "the faster it goes, the slower it goes”.

In recent years, the trend towards micromobility has been exploding. Our thesis is that smaller electric vehicles, like electric bikes and scooters, are more adaptable and can be developed and evolved at a much faster pace than larger vehicles like cars. The shorter development timeframes and lifespans of micromobility vehicles means that they can be more quickly adapted to changing market trends and consumer preferences, and can stay ahead of the curve in terms of technological advancements.

Specifically they tackle:

-The potential of micromobility

-The challenges facing Apple's car efforts

-The role of smaller, more modular vehicle solutions in shaping the future of the automotive industry.

And with that, here’s Horace!

Catch us on Twitter. Horace and Oliver are also active on their personal accounts and would love to hear from you.

Catch us on Twitter @MicromobilityCo. Horace and Oliver are also active on their personal accounts and would love to hear from you.

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