Announcing the "Retail Awards" at Micromobility America (Costa Mesa, CA; Nov 14-15), an innovative opportunity for manufacturers of ebikes, escooters, electric powersports, and other micromobility vehicles to present to a select group of the best retailers in the USA. This contest aims to bridge the gap between groundbreaking micromobility brands and leading retailers by providing a platform where they can pitch their products directly to dealers. Success in this pitch contest could significantly increase a brand's retail presence and consumer accessibility.

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⭐️ Apply to speak/judge here.

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Objective: To offer micromobility vehicle manufacturers a chance to pitch their products to top dealers in retail, winning the opportunity to have their vehicles sold at leading retailers.

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Participants: Manufacturers of ebikes, escooters, electric powersports, and other micromobility vehicles.

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Audience: Dealers, retailers, distributors and vehicle brands in the micromobility industry.

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Format: A pitch contest where each participating brand presents its products, highlighting unique selling points, innovations, and value propositions to a panel of dealers.

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Scoring Criteria

To ensure a fair and comprehensive evaluation process, the following scoring criteria will be developed, focusing on aspects most important to dealers when deciding whether to carry a brand's vehicles:

1. Product Quality and Innovation (20%)

• Durability, reliability, and performance of the products.

• Innovations that set the product apart from competitors.

2. Cost and Profit Margins (20%)

• Wholesale pricing and suggested retail price.
• Dealer margins and potential profitability.

3. Warranty and Servicing Needs (20%)

• Length and comprehensiveness of the product warranty.
• Ease of servicing, including availability of spare parts and technical support.

4. Consumer Demand and Market Trends (15%)

• Evidence of consumer interest or demand for the products.
• Alignment with current and emerging market trends in micromobility.

5. Dealer Support and Incentives (15%)

• Marketing support, including co-op advertising and promotional materials.
• Incentives for dealers, such as volume discounts or exclusivity agreements.

6. Sustainability and Environmental Impact (10%)

• Environmental benefits of the products, including energy efficiency and recyclability.
• Brand's overall commitment to sustainability.

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Implementation

• Judging Panel: A diverse group of industry experts, including seasoned dealers, retail strategists, and micromobility advocates, will serve as judges.
• Pitch Format: Each brand will have a set time to present their pitch, followed by a Q&A session with the panel.
• Preparation Support: Prior to the event, participating brands will receive guidelines and coaching on how to effectively structure their pitch to address the scoring criteria.
• Feedback Mechanism: After the contest, all participants will receive constructive feedback from the judges, offering valuable insights for future pitches and product development.

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