In this episode, Oliver Bruce interviews Marcus Li, the founder of Eli Electric Vehicles.

This is a great conversation where Marcus discusses:

• His background as an architect and how it influenced his direction into EV design and production
• Why Eli chose to sell to the European and US markets
• The Chinese micro electric car manufacturing industry
• The "contract production" approach to manufacturing vehicles for scale
• Eli's strategy on early stage funding and why VC funding wasn't the right decision for them

Marcus has a very sound strategy for creating a product and company that is designed to scale in a "capital efficient" way. If you're interested in the hardware side of micromobility, we think you'll really enjoy this one.

As you’ll hear at the end, Marcus will be one of the companies that is presenting at Micromobility America on the 15/16th of September in the Bay Area. He’ll be joining about 1000 others to talk about the latest in micromobility and lightweight electric vehicles. He’ll be a part of the pitch competition that will happen on the stage on the 16th alongside amazing other companies such as Taur Scooters, Bo Mobility, BiMotal, Weel and more. We’re expecting this to be our best event yet. Get your tickets now.

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