Micromobility has an addressable market of more than $1.4 trillion dollarsannually in the US alone, a figure that makes it more valuable than longerdistance transport addressable by cars ($1.1 trillion).That’s the message in this episode where we run through the talk ‘WhenMicromobility Attacks’ that Horace gave at the recent Micromobility Summitin Copenhagen. Be sure to check out the slides — have also included therelevant ones below.*We look at:*- How US trip data typically exhibits log-normal distributions (and anexplanation of what this means!)- How many of the 2 trillion vehicle trips taken in the US annually wouldpotentially be served by micromobility- How Marchetti’s constant (one hour of travel a day) relates tomicromobility’s benefits- how adoption of micromobility would impact cardemand, and why this is relevant to automakers- why these high volume,short trips are actually more valuable than average car trips on a dollarbasis.- How time spent traveling will actually drive adoption of micromobility inhighly congested cities.- Why 3 times more time is spent on short trips than longer trips invehicles, and the implications for micromobility- The impacts this explosion in micromobility might have on carbonemissions and how we can measure that