How does micromobility conform to disruptive innovation theory?

Oliver Bruce
Podcast
February 20, 2020

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This week we have a timely episode with Horace being interviewed by KatieZandbergen on The Disruptive Voice - a podcast produced by The Forum forGrowth & Innovation at Harvard business School a few days after the passingof Clay Christensen.Horace strikes a reflective tone - it’s a great episode that goes into thecore of why micromobility is really disruptive assessed against the theorythat Clay proposed. For those who are more into the theoretical, this is awonderful episode.Specifically, they cover:The impact that Clay had on how Horace viewed the world.How Horace ended up finding micromobility through this efforts to studydisruptive innovation in the auto sector by rethinking through the job thatthe car was hired to do into trips rather than vehicles, and how that needcould be better served by the performance of smaller form factor vehicles.Why micromobility lends itself to the benefits of software platformsallowing it to iterate faster vs incumbent producers of vehicles.Horace runs through the paradox of mobility - we use overserving bigvehicles for small trips.Why Horace believes that this market will move towards a franchised modelof shared systems, and how this market will develop as the technology andoperations improve.Why micromobility will serve as a bottom up disruption in the majority ofthe rapidly urbanising African and Indian cities.Why parking and land use allocation in many cities will change away fromparking to better, more economically valuable forms of transport with therise of micromobility.Why Horace is involved with Bond Mobility, and his rationale behind thepremium end of Micromobility.Why Horace dedicates all of his work in Micromobility to Clay’s influence.Also, for those of you who are fans of Clay, you’ll know that he holds aspecial place in our heart here. He’s obviously been a massive influence onHorace and Oliver and how they see the world. If you want to hear one ofthe best interviews Horace has ever done, we recommend going to check outthe interview he did with Clayton on the Critical Path (#36) back in 2012,discussing the book ‘How Will You Measure Your Life’. It’s a poignantlisten, and a beautiful embodiment of a teacher-student relationship.

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