This week Oliver interviews Eric Qwidwenus-Wahlforss, Founder and CEO ofDance. When we first heard that the founders of SoundCloud had got intoelectric bikes we wondered how does the world of software paralleled acrossto the world of hardware and electric bikes. But Eric puts up a convincingargument and Dance has made a splash with their launch. This is a greatconversation about the nature of how the industry has changed over time andhow the business model of micromobility parallels to a lot of othersubscription Internet businesses.Specifically, they dig into:- The backstory to Dance, including Eric’s background at Soundcloud inBerlin and the climate motivations for starting Dance- Why they chose the rental business model, and what that enables- More about the bike and the service, and how they see competition- The reception to date- The challenges and ease of fundraising and what has changed in the spaceover time- Manufacturing in an era of COVID