This week, Oliver interview Joseph Brennan, co-founder of Zoba, ananalytics company working on optimizing micromobility operations. It’s apretty nerdy topic, but the topline is that their clients have seen up to74% more rides per scooter simply from operational tweaks that Joseph andthe team have suggested. As micromobility operations get more sophisticatedand cities get stricter on operators and rule enforcement, services likewhat Zoba offers will become even more important.This was originally published as a video on our Youtube channel. Check itout here [https://www.youtube.com/watch?v=79ipNkpCEN4].Specifically, they dig into:- The history of Zoba and how Joseph and his team came to found thecompany.- The variables that they’re working with, and how they engage withcustomers- A discussion on the benefits of new technologies coming down the pipe,including swappable batteries.- The biggest operational challenges for both operators and governments- How has their business fared in the boom/bust of the wider sharingindustry, and what are they seeing now?- The challenges and opportunity for raising money in thesoftware-for-micromobility space and what he’d recommend to otherentrepreneurs.