Netflix for Bikes: Is Subscription the Future of Micromobility?

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In case you hadn’t noticed, subscription micromobility is exploding right now.

In pursuit of all-important recurring revenue, scooter-and-bike startups spent 2020 launching leasing services left and right.

In this crowded category, no company has more experience than Swapfiets. Since 2014, the “Netflix-for-bikes” firm has signed up 200,000 members across Europe for its monthly plans, which supply access to a bicycle or scooter, plus on-demand maintenance and replacements.

On an exclusive webinar on December 1st, 2020 at 10:30AM PT / 1:30PM ET, Oliver Bruce will talk to Swapfiets founder Richard Burger about how the HaaS model can ply a profitable path in-between sharing and owning.

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